https://victorgoh.co Victor Goh Tue, 14 Jun 2022 06:52:11 +0000 https://victorgoh.co en https://victorgoh.co/Index Tue, 14 Jun 2022 06:52:11 +0000 Victor Goh https://victorgoh.co/Index I’m currently adjunct lecturing and freelancingHave an opportunity you think I’d be able to help with? Let’s have a chat! https://victorgoh.co/Showreel-2024 Sat, 12 Mar 2022 02:35:29 +0000 Victor Goh https://victorgoh.co/Showreel-2024 Showreel 2024 All animation and illustrations done by me. https://victorgoh.co/Burpple-Case-Study-1 Wed, 23 Mar 2022 15:12:16 +0000 Victor Goh https://victorgoh.co/Burpple-Case-Study-1 Burpple Case Study RoleTimePlatform UIUX Designer&nbsp; 2 months (flex) Mobile-responsive website <img width="1366" height="400" width_o="1366" height_o="400" data-src="https://freight.cargo.site/t/original/i/89d3b43335622a334c685c04d00f799577c355005fe33c357747db60f8e1c765/018c1a16a1fd9635011355f9a84335dd5f1c3f82.png" data-mid="137436012" border="0" data-scale="36" src="https://freight.cargo.site/w/1000/i/89d3b43335622a334c685c04d00f799577c355005fe33c357747db60f8e1c765/018c1a16a1fd9635011355f9a84335dd5f1c3f82.png" /> Overview Burpple is a community-driven network for foodies to share and discover new food places, and take advantage of deals.&nbsp; Myself and 3 others were part of a team that was tasked with identifying current problems and improving upon what was already built in Burpple. Burpple has a strong emphasis on contributed reviews by its users, known as Burpplers. So we wondered, what was the main goal users were trying to address when using a food recommendations/review website? We thus created an initial problem statement and went to a few rounds of interviews. Problem Statement (Initial) Users need a way to find a good restaurant/food place that suits their preference within the shortest time possible so that they do not need to go through multiple platforms to choose a restaurant/food place. 01 User InterviewMy team conducted 8 x 45 mins user interview and usability testing on existing site through a mix of remote and face-to face sessions. Our aim was to learn about the user’s behavior in finding and selecting restaurant/food places. Users were between the age of 28 - 47, with a varying levels of experience using Burpple. 2 existing Burpple users4 Ex-Burpple users2 new to Burpple Affinity MappingAfter going through all those interviews, we mapped out the findings. <img width="1600" height="1473" width_o="1600" height_o="1473" data-src="https://freight.cargo.site/t/original/i/6d13fe503350df3f5476f9fe0b26828ced9fe1ec3cd8e452b259fce7dec4af86/Affinity-1.jpg" data-mid="137392266" border="0" src="https://freight.cargo.site/w/1000/i/6d13fe503350df3f5476f9fe0b26828ced9fe1ec3cd8e452b259fce7dec4af86/Affinity-1.jpg" /> <img width="1600" height="1161" width_o="1600" height_o="1161" data-src="https://freight.cargo.site/t/original/i/54e66966cac7684ab638f7d0dc64f6523ec33719d3b216a59ac660557b37010a/Affinity-3.jpg" data-mid="137392358" border="0" src="https://freight.cargo.site/w/1000/i/54e66966cac7684ab638f7d0dc64f6523ec33719d3b216a59ac660557b37010a/Affinity-3.jpg" /> <img width="1509" height="1600" width_o="1509" height_o="1600" data-src="https://freight.cargo.site/t/original/i/04f12f0b8618805e693ab6ee5a17451dbcdce6651dbd50fa778dd161a6964ce5/Affinity-2.jpg" data-mid="137392267" border="0" src="https://freight.cargo.site/w/1000/i/04f12f0b8618805e693ab6ee5a17451dbcdce6651dbd50fa778dd161a6964ce5/Affinity-2.jpg" /> It got quite messy, but we managed to group together some interesting insights: <img width="1600" height="745" width_o="1600" height_o="745" data-src="https://freight.cargo.site/t/original/i/0e0fb4892ffcdac07dca169d5e95b3a840e759bef5320fce428a4d7993aee493/Affinity-4.png" data-mid="137393240" border="0" src="https://freight.cargo.site/w/1000/i/0e0fb4892ffcdac07dca169d5e95b3a840e759bef5320fce428a4d7993aee493/Affinity-4.png" /> What did we gather from the affinity mapping? 6/8trust their friends when deciding where to eat 6/8&nbsp;likes seeing what their friends eat as recommendations 6/8 share their food experience with friends 7/8don’t trust food recommendations from a single source A trend we noticed was that it really boiled down to TRUST. We saw that we would need to address how Burpple could establish trust between the user and source of information. After thinking through the findings we got, we felt we were off the mark with our first problem statement. So we went back to address it and came up with a re-defined problem statement: Re-Defined Problem Statements 1.&nbsp; Users tend to trust food recommendations based on friends rather than reviews from influencers or strangers. 2. Users are more likely to rely on multiple external platforms for their food recommendation research if they do not trust the reviews. With this new direction in mind, we realigned and continued with more research to gather how we might address these problems. 02Comparative &amp; Competitive Analysis Through comparative and competitive analysis, we want to gain insights and discover growth point to create a competitive edge. <img width="408" height="113" width_o="408" height_o="113" data-src="https://freight.cargo.site/t/original/i/d13239017040ce291863326176f72feab6fbbacf841e59a04b3768b998df9adf/Chope_Light.svg" data-mid="137405794" border="0" src="https://freight.cargo.site/w/408/i/d13239017040ce291863326176f72feab6fbbacf841e59a04b3768b998df9adf/Chope_Light.svg" /> <img width="550" height="370" width_o="550" height_o="370" data-src="https://freight.cargo.site/t/original/i/12e82cb25a6965a81cdc39aacd6c56c5441a697f424516903e4ac68ead6f0c96/post-image-550x370.png" data-mid="137405776" border="0" src="https://freight.cargo.site/w/550/i/12e82cb25a6965a81cdc39aacd6c56c5441a697f424516903e4ac68ead6f0c96/post-image-550x370.png" /> <img width="3500" height="3393" width_o="3500" height_o="3393" data-src="https://freight.cargo.site/t/original/i/198e0d159fe1c2705be71f23137651145e01da4f669fcc9c36691212d13f5532/Instagram-Logo-PNG-File.png" data-mid="137405750" border="0" src="https://freight.cargo.site/w/1000/i/198e0d159fe1c2705be71f23137651145e01da4f669fcc9c36691212d13f5532/Instagram-Logo-PNG-File.png" /> The director competitors to Burpple are Chope and Tripadvisor, which are platforms focusing on food and reviews, while Instagram is our indirect competitor that excels in its social features, which was something brought up by ours during interviews. Feature Inventory <img width="773" height="619" width_o="773" height_o="619" data-src="https://freight.cargo.site/t/original/i/a147e022136a63fcaf44b8879453e88f1ec72c0d1beb21c8fcda74267aef6393/Feature-comparison.png" data-mid="137404990" border="0" data-marker-id="2" src="https://freight.cargo.site/w/773/i/a147e022136a63fcaf44b8879453e88f1ec72c0d1beb21c8fcda74267aef6393/Feature-comparison.png" /> We noticed that there were some things Burpple was lacking: Filter by price - Price is a consideration for users when deciding where to dine at Share feature - Allow users to share with friends to reach out to more potential customer “Flag” reviews - Create a safe space for users to share and read reviews Pluses and Deltas <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/587018504afc651de752a1fb34c7f198b3a53b296c85144bf386b5da08744fcf/Project-3-2.png" data-mid="137406991" border="0" alt="Location" data-caption="Location" src="https://freight.cargo.site/w/960/i/587018504afc651de752a1fb34c7f198b3a53b296c85144bf386b5da08744fcf/Project-3-2.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/fb2a36b6b77f200a15c7356aea675d65f15cd0f5598735aa55a5091313eba3a4/Project-3-1.png" data-mid="137406989" border="0" alt="Ratings &amp; Reviews" data-caption="Ratings &amp; Reviews" src="https://freight.cargo.site/w/960/i/fb2a36b6b77f200a15c7356aea675d65f15cd0f5598735aa55a5091313eba3a4/Project-3-1.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/564eee6f5eb038fd12b7b56adca95de907d31c5a6cb822aa25ae6d9140904fb0/Project-3.png" data-mid="137406773" border="0" alt="Visuals" data-caption="Visuals" src="https://freight.cargo.site/w/960/i/564eee6f5eb038fd12b7b56adca95de907d31c5a6cb822aa25ae6d9140904fb0/Project-3.png" /> The above images are the obversations we made while comparing with other platforms. What coincided with our findings from the interviews were the ratings &amp; reviews, location searching, and having appealing visuals. What did we gather from the Competitive Analysis? What we found from our research can be summarised in these 3 points: &nbsp; Improving their existing reviews section to be more informative and attractive to readers. Improving the overall aesthetic look to capture reader’s attention to stay on the page longer. Improving community features for sharing of experiences. How do the findings from the Users Interviews and Competitive Analysis support each other? The shared findings of the different research methods we used show that trust is a huge factor in affecting how users percieve food recommendations. There is a fine balance between building trust by featuring authentic opinions, and also being polished enough to attract and retain users attention. 03How Might We Statements 1How might we makethe reviews deem as trustworthy? 2How might we make our reviews equally impactful to users compared to word of mouth from friends? 3How might we build trustand loyalty with our users? 04 User Persona After gathering our research, we created two user personas. From the insights from our user interviews, we identified that there were 2 groups users: Some liked to plan in advance. Some liked to plan spontaneously. Each of the persona’s reflects that difference in how people search for food reccomendations. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/fa56ff0fa078fcdec4cb849adc00cca35ef9e98196b22a65d90d85aad9d8178f/Copy-of-Project-3.png" data-mid="137529081" border="0" src="https://freight.cargo.site/w/960/i/fa56ff0fa078fcdec4cb849adc00cca35ef9e98196b22a65d90d85aad9d8178f/Copy-of-Project-3.png" /> Detailed and thorough foodie that takes the time to plan where to go for their next food discovery outing. Often checks out what her friends have tried. <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/c0f2b07404bb5f14181361ba353471e624b67953687cc2607144b74709f843fe/Copy-of-Project-3-1.png" data-mid="137529084" border="0" src="https://freight.cargo.site/w/960/i/c0f2b07404bb5f14181361ba353471e624b67953687cc2607144b74709f843fe/Copy-of-Project-3-1.png" /> Impatient foodie that wants the planning to be fuss-free and quick. Wants a good experience but wouldn’t take too much time planning. 05 User Flows Persona 1 User Flow <img width="1250" height="669" width_o="1250" height_o="669" data-src="https://freight.cargo.site/t/original/i/f192844d5d9f8af01057ec7da869b73ba2bd5fcdc3fa17abb51119748ec407c1/Screenshot-2022-03-26-at-10.00.47-AM.png" data-mid="148493458" border="0" src="https://freight.cargo.site/w/1000/i/f192844d5d9f8af01057ec7da869b73ba2bd5fcdc3fa17abb51119748ec407c1/Screenshot-2022-03-26-at-10.00.47-AM.png" /> Persona 2 User Flow <img width="1250" height="392" width_o="1250" height_o="392" data-src="https://freight.cargo.site/t/original/i/23465e6456d70720e3a701ebf0834acc1d3f2d53771788c44c5d498d2687eaa5/Screenshot-2022-03-26-at-10.07.36-AM.png" data-mid="148493459" border="0" src="https://freight.cargo.site/w/1000/i/23465e6456d70720e3a701ebf0834acc1d3f2d53771788c44c5d498d2687eaa5/Screenshot-2022-03-26-at-10.07.36-AM.png" /> 06Design Studio &amp; Sketches A Design Studio was conducted where the team&nbsp;took 10 minutes sketching ideas on ideas that we had in mind. We took many references from websites we are familiar with and came up with potential ideas for new features. We then voted for the designs we wanted and continued to improvise on concepts. At the end of the session, we identified the key pages we would need to design for and sketched out what we envisioned. <img width="1295" height="810" width_o="1295" height_o="810" data-src="https://freight.cargo.site/t/original/i/eea2b62b0c65ae1791ddde59dec2e51f21c21553502507ec62783c1911107343/unnamed-6.png" data-mid="137547734" border="0" src="https://freight.cargo.site/w/1000/i/eea2b62b0c65ae1791ddde59dec2e51f21c21553502507ec62783c1911107343/unnamed-6.png" /> <img width="1045" height="832" width_o="1045" height_o="832" data-src="https://freight.cargo.site/t/original/i/5042404f54aa1ed755c3b4d3a9d596d6b4b90fee36e2516604b4311b70d77fcf/unnamed-7.png" data-mid="137548581" border="0" src="https://freight.cargo.site/w/1000/i/5042404f54aa1ed755c3b4d3a9d596d6b4b90fee36e2516604b4311b70d77fcf/unnamed-7.png" /> Multiple iterations were then made to our sketches as we discussed our views and linked the design back to our research results. There were some things we knew we had to address in our sketches: Social features for users to share their experience Revamped restaurant page Social feature to let users know where their friends have visited Expanding and improving upon the current wishlist feature already in Burpple to complement new social features&nbsp; Sketches <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/f4cd3d664c6b3713891a1969aadaf10c7361389cb8f2d28420318e1f5dcae5e1/Copy-of-Project-3-6.png" data-mid="137547969" border="0" src="https://freight.cargo.site/w/960/i/f4cd3d664c6b3713891a1969aadaf10c7361389cb8f2d28420318e1f5dcae5e1/Copy-of-Project-3-6.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/2fa4124f7097e4aed0329bacb158111d7eb6645c1bc53b1cf6447a63165a03f6/Copy-of-Project-3-5.png" data-mid="137547970" border="0" src="https://freight.cargo.site/w/960/i/2fa4124f7097e4aed0329bacb158111d7eb6645c1bc53b1cf6447a63165a03f6/Copy-of-Project-3-5.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/4bdc27e5f8f4c0e24130b1caaf093ef37fbd0e8ebf44fa6d905d8373397a314b/Copy-of-Project-3-4.png" data-mid="137547971" border="0" src="https://freight.cargo.site/w/960/i/4bdc27e5f8f4c0e24130b1caaf093ef37fbd0e8ebf44fa6d905d8373397a314b/Copy-of-Project-3-4.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/5b927f405c37ec4281fbd7a02b390921d76fc8c1a1a080a1202bedb5fb503f64/Copy-of-Project-3-3.png" data-mid="137547972" border="0" src="https://freight.cargo.site/w/960/i/5b927f405c37ec4281fbd7a02b390921d76fc8c1a1a080a1202bedb5fb503f64/Copy-of-Project-3-3.png" /> 07aWireframes Desktop <img width="1250" height="823" width_o="1250" height_o="823" data-src="https://freight.cargo.site/t/original/i/d680dde012511884d01cd8cad1e129dc7c1ecfe5533ba388b7c9ba72d6907bb1/Screenshot-2022-03-26-at-10.45.50-AM.png" data-mid="148390176" border="0" src="https://freight.cargo.site/w/1000/i/d680dde012511884d01cd8cad1e129dc7c1ecfe5533ba388b7c9ba72d6907bb1/Screenshot-2022-03-26-at-10.45.50-AM.png" /> <img width="2556" height="1384" width_o="2556" height_o="1384" data-src="https://freight.cargo.site/t/original/i/4ec802afcfec931a7acd4ddfec3b02450d349fce5171c702ce6be57d91705c71/Screenshot-2022-03-26-at-10.18.29-AM.png" data-mid="148390268" border="0" src="https://freight.cargo.site/w/1000/i/4ec802afcfec931a7acd4ddfec3b02450d349fce5171c702ce6be57d91705c71/Screenshot-2022-03-26-at-10.18.29-AM.png" /> <img width="960" height="540" src="//freight.cargo.site/w/960/i/2737067a5115d6bafaa9e84685a38e964c28e7c6e35e82a511f30754061fc1dd/Copy-of-Project-3-7.png" data-src="//freight.cargo.site/t/original/i/2737067a5115d6bafaa9e84685a38e964c28e7c6e35e82a511f30754061fc1dd/Copy-of-Project-3-7.png"> Mobile <img width="840" height="1644" width_o="840" height_o="1644" data-src="https://freight.cargo.site/t/original/i/9757bd833062300e10e6e3a8e4543c13f48566182fc30336cbf6e34a26174538/Screenshot-2022-03-26-at-10.46.42-AM.png" data-mid="148390177" border="0" data-scale="32" src="https://freight.cargo.site/w/840/i/9757bd833062300e10e6e3a8e4543c13f48566182fc30336cbf6e34a26174538/Screenshot-2022-03-26-at-10.46.42-AM.png" /> <img width="1250" height="564" width_o="1250" height_o="564" data-src="https://freight.cargo.site/t/original/i/bb992d40c905562476f156f4827894a5e757f565eb48a4a9c31f6207db4d1b6b/Screenshot-2022-03-26-at-10.22.41-AM.png" data-mid="148390345" border="0" src="https://freight.cargo.site/w/1000/i/bb992d40c905562476f156f4827894a5e757f565eb48a4a9c31f6207db4d1b6b/Screenshot-2022-03-26-at-10.22.41-AM.png" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/31c8fbcacc7c3e938105cbddfc8f771ecd9a1ef24d45033aaadad7ec233a4c71/Copy-of-Project-3-10.png" data-mid="137551369" border="0" src="https://freight.cargo.site/w/960/i/31c8fbcacc7c3e938105cbddfc8f771ecd9a1ef24d45033aaadad7ec233a4c71/Copy-of-Project-3-10.png" /> <img width="1250" height="676" width_o="1250" height_o="676" data-src="https://freight.cargo.site/t/original/i/7fb94b63ad4d07cf02291b22354b2a774b8ffe7b3497912ce4ae5ffc6e2502f3/Screenshot-2022-03-26-at-10.26.25-AM.png" data-mid="148390237" border="0" src="https://freight.cargo.site/w/1000/i/7fb94b63ad4d07cf02291b22354b2a774b8ffe7b3497912ce4ae5ffc6e2502f3/Screenshot-2022-03-26-at-10.26.25-AM.png" /> 07bUsability Testing (Lo-Fi) We conducted 5 x 45 mins usability testing on a Lo-fi prototype through a mix of remote and face-to face sessions. Our aim was to identify any usability problems, collect qualitative and quantitative data and determine the participant's satisfaction with the redesigned Burpple website. <img width="1600" height="903" width_o="1600" height_o="903" data-src="https://freight.cargo.site/t/original/i/9d1f13143357d75b1778c9ac51f7ed1afd3c463b38f7ea11d434ecf9529c11de/unnamed.jpg" data-mid="137554223" border="0" data-scale="72" src="https://freight.cargo.site/w/1000/i/9d1f13143357d75b1778c9ac51f7ed1afd3c463b38f7ea11d434ecf9529c11de/unnamed.jpg" /> The feedback we got was mostly regarding the rating and review system, issues understanding the wishlist page and stories. Some people also felt the cuisine labeling within the restaurant could be improved <img width="1235" height="1600" width_o="1235" height_o="1600" data-src="https://freight.cargo.site/t/original/i/07e6c274f32469bc99519c872c146fb5c29ca2792d1ccf8d46f6f8f917a8ce0c/unnamed-4.jpg" data-mid="137554251" border="0" src="https://freight.cargo.site/w/1000/i/07e6c274f32469bc99519c872c146fb5c29ca2792d1ccf8d46f6f8f917a8ce0c/unnamed-4.jpg" /> <img width="1600" height="1147" width_o="1600" height_o="1147" data-src="https://freight.cargo.site/t/original/i/d12f88395d5479fa3d8b60b18729ffe94567dba05c5f0509a78e8ca4cc74ad02/unnamed-1.jpg" data-mid="137554252" border="0" src="https://freight.cargo.site/w/1000/i/d12f88395d5479fa3d8b60b18729ffe94567dba05c5f0509a78e8ca4cc74ad02/unnamed-1.jpg" /> <img width="1600" height="909" width_o="1600" height_o="909" data-src="https://freight.cargo.site/t/original/i/f154dd7a1bd3f1c8e16cbb5b3422438a6ff46557ba505b510f4121df46a90182/unnamed-3.jpg" data-mid="137554249" border="0" src="https://freight.cargo.site/w/1000/i/f154dd7a1bd3f1c8e16cbb5b3422438a6ff46557ba505b510f4121df46a90182/unnamed-3.jpg" /> <img width="1600" height="1065" width_o="1600" height_o="1065" data-src="https://freight.cargo.site/t/original/i/105d9f51def1cc7efed759be197469253cf5b002088f9563072de2ba4b562431/unnamed-2.jpg" data-mid="137554248" border="0" src="https://freight.cargo.site/w/1000/i/105d9f51def1cc7efed759be197469253cf5b002088f9563072de2ba4b562431/unnamed-2.jpg" /> Possible Improvements (Lo-Fi) 4/5 Took some time to figure out what the “stories” feature was 4/5 Felt that the rating and reviews are confusing 3/5 Felt that there were insufficient filters to help them in their searches. 4/5 Did not notice/understand the wishlist feature 08a Hi-fi protoype <img width="720" height="464" width_o="720" height_o="464" data-src="https://freight.cargo.site/t/original/i/f6cd92a35d087580597f5d8d13cf866a538da9ea98f86539a25ff588bba26cff/LandingPage_1_1.gif" data-mid="137557437" border="0" alt="Landing Page" data-caption="Landing Page" src="https://freight.cargo.site/w/720/i/f6cd92a35d087580597f5d8d13cf866a538da9ea98f86539a25ff588bba26cff/LandingPage_1_1.gif" /> <img width="720" height="464" width_o="720" height_o="464" data-src="https://freight.cargo.site/t/original/i/b120b2559a7f065bc91ae9f7802f78806b481638a49f2daf4c2d96eb24584f00/Social_1.gif" data-mid="137559847" border="0" alt="Social Feature" data-caption="Social Feature" src="https://freight.cargo.site/w/720/i/b120b2559a7f065bc91ae9f7802f78806b481638a49f2daf4c2d96eb24584f00/Social_1.gif" /> <img width="720" height="464" width_o="720" height_o="464" data-src="https://freight.cargo.site/t/original/i/4c75dc7277aa8673b317db074a2d6c9297eeb044a8366cc1ee6309d74cb68e8d/Screen-Recording-2022-03-11-at-5.53.30-PM_2.gif" data-mid="137560533" border="0" alt="&quot;Stories&quot; Feature" data-caption="&quot;Stories&quot; Feature" src="https://freight.cargo.site/w/720/i/4c75dc7277aa8673b317db074a2d6c9297eeb044a8366cc1ee6309d74cb68e8d/Screen-Recording-2022-03-11-at-5.53.30-PM_2.gif" /> <img width="720" height="464" width_o="720" height_o="464" data-src="https://freight.cargo.site/t/original/i/1773fbc6c3508c14855e7ec62501d11b2908e3d8b3f1a226e51a7b7feae50732/NewSearchBar_1.gif" data-mid="137559827" border="0" alt="Locations page" data-caption="Locations page" src="https://freight.cargo.site/w/720/i/1773fbc6c3508c14855e7ec62501d11b2908e3d8b3f1a226e51a7b7feae50732/NewSearchBar_1.gif" /> 08b Usability Testing (Hi-Fi) Another round of interviews with a fresh set of users. <img width="1600" height="1382" width_o="1600" height_o="1382" data-src="https://freight.cargo.site/t/original/i/bf9471dbe8d6167b76bf38fe65d1ab4f882786182ac16b717a7c26ea7d2916ad/unnamed-7.jpg" data-mid="138326049" border="0" src="https://freight.cargo.site/w/1000/i/bf9471dbe8d6167b76bf38fe65d1ab4f882786182ac16b717a7c26ea7d2916ad/unnamed-7.jpg" /> <img width="1600" height="1224" width_o="1600" height_o="1224" data-src="https://freight.cargo.site/t/original/i/4d25cb8181ed62a731a1b2b23d052b996fc7c7b22d9f131e4039e14189d766ef/unnamed-5.jpg" data-mid="138326047" border="0" src="https://freight.cargo.site/w/1000/i/4d25cb8181ed62a731a1b2b23d052b996fc7c7b22d9f131e4039e14189d766ef/unnamed-5.jpg" /> <img width="1445" height="1600" width_o="1445" height_o="1600" data-src="https://freight.cargo.site/t/original/i/da84253c136abaed7e9c6c62a12c89f55cba302df3dc9f0bc22865a9cf4f3bea/unnamed-9.jpg" data-mid="138326052" border="0" src="https://freight.cargo.site/w/1000/i/da84253c136abaed7e9c6c62a12c89f55cba302df3dc9f0bc22865a9cf4f3bea/unnamed-9.jpg" /> <img width="1403" height="1600" width_o="1403" height_o="1600" data-src="https://freight.cargo.site/t/original/i/01282b7b99064cfce731a6609e0c3e46ce53d7352c26e9b39cf2851f483671f2/unnamed-6.jpg" data-mid="138326048" border="0" src="https://freight.cargo.site/w/1000/i/01282b7b99064cfce731a6609e0c3e46ce53d7352c26e9b39cf2851f483671f2/unnamed-6.jpg" /> <img width="1600" height="1013" width_o="1600" height_o="1013" data-src="https://freight.cargo.site/t/original/i/09418e2ccfe781a3ab4ed6465daba51b0f9450b782faeb878fe5d903d05b0058/unnamed-8.jpg" data-mid="138326051" border="0" src="https://freight.cargo.site/w/1000/i/09418e2ccfe781a3ab4ed6465daba51b0f9450b782faeb878fe5d903d05b0058/unnamed-8.jpg" /> <img width="1600" height="1073" width_o="1600" height_o="1073" data-src="https://freight.cargo.site/t/original/i/0ccec1db0c1c2f2afdcf8af059ef0f13882612237da6b9944b439a33205ab39f/unnamed-10.jpg" data-mid="138326053" border="0" src="https://freight.cargo.site/w/1000/i/0ccec1db0c1c2f2afdcf8af059ef0f13882612237da6b9944b439a33205ab39f/unnamed-10.jpg" /> Possible Improvements (Hi-Fi) 4/5 were unsure what does the lock on wishlist page meant 4/5 did not notice wishlist button till prompted 3/5 did not notice the menu button till prompted 4/5 had difficulting understanding the filters in the location page 09 Final Product 10 Reflection and next steps Constraints and concerns We designed our final product to be run on website and mobile instead of an app as users had indicated that they preferred to make their bookings on a desktop. However, the necessity of uploading photos and videos to our social feature would make it a hassle on desktop compared to using an app on a phone, where all the content of experiences is stored in. This would mean that further promoting and developing of this feature on the app is important for this feature to be easily utilised by the masses. Other concerns were discussed: What if people upload non-food related content?What are the incentives for users to record their food items? What is the rewards for them if they share their experience on Burpple instead of their preferred social platform? Next Steps 1.Mobile First ApproachThe Stories feature as it will be most suited on Mobile. Thus causing a conflict in our project. The app is the obvious next step in development. 2.Tutorials for Wishlisting Feature Many of the users had trouble understanding the wishlist feature. Developing this would help to improve the uptake on using the wishlist functions. https://victorgoh.co/Proptech-Automation-UNDER-NDA Mon, 13 Jun 2022 13:10:57 +0000 Victor Goh https://victorgoh.co/Proptech-Automation-UNDER-NDA Proptech Automation*This project is under an NDA, thus all clients logo or branding are removed This project was done for a startup company, as part of a General Assembly UX course.&nbsp; Role Time Platform UIUX Designer (team of 4) 2 month (flex) CMMS Website OverviewThe client is a cloud-based software-as-a-service (SaaS) PropTech startup that is in the midst of developing it’s dashboard software that will assist property managers in a wide variety of ways, from asset and maintenence management, task overview, and communication between it’s staff and tenants. When given the brief for this project, the client had already identified its challenges and the problem they wanted us to work on.&nbsp; As such, for this project the double diamond has a much heavier emphasis on the latter half to address the problems they wanted to focus. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a370b244ebd3761b7bbb13540f570987eb5a34131cc3543de565639a03af419c/5-Deliverables.png" data-mid="145291672" border="0" src="https://freight.cargo.site/w/1000/i/a370b244ebd3761b7bbb13540f570987eb5a34131cc3543de565639a03af419c/5-Deliverables.png" /> Brief The brief given to us had these requirements: To design a new module enabling users to create workflow automation &amp; templates for the co-working space industry.The module must allow usersto set their own rules for workflow automation to compose message templates for emailing &amp; notifications.The design solution may suggest third-party software integration for the automation.The prototype should be in line with the visual style of the current software design style. From the given brief, it was clear that research on automation processes would be a big emphasis with our deliverable. Challenges Our client, which is entirely focused on serving the property market, had tasked us with coming up with a possible automation process for their management software. However, my team has no knowledge of automation processes, and no experience in the property industry. We would have a lot of research to do before we could even begin to understand the needs of our client and how to address them. User InterviewDiscussing with our client, we came to realise that our users had to be operations managers that were currently using our clients servicees. Unfortunately, there were some obstacles. After negotations, we were only allowed a short 20 minutes to conduct our user interview. This obviously meant that we had to cut down our questions to only the most critical ones. Despite the limitations we had in our user interview, we were able to get some insights from it. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b07293d28c87cd009edb7d500feb101a1665178b41f7cc7fe0beab2660aa6fa1/14-Insights-from-TCS.png" data-mid="145295705" border="0" src="https://freight.cargo.site/w/1000/i/b07293d28c87cd009edb7d500feb101a1665178b41f7cc7fe0beab2660aa6fa1/14-Insights-from-TCS.png" /> What did we gather from the affinity mapping? 01.I want to be able to send an email message every time there is a new tenant with the check-in email template I have drafted. 02. I want to be able to send an email message every time it is a tenant’s birthday with an email template I have drafted. 03. I want to be able to receive an auto-generated profit and loss statement document at the end of every month based on the data within the same month from HomeBozz 04. I want to be able to send an email message every time there is an expiring tenancy contract from the existing tenant, to inform the client about the renewal process with the template I have drafted. 05. I need seamless integration between XERO/Google and the product dashboard when it comes to updating data. We consolidated our research findings into a list of key requirements on who the product would be serving, and the features it would need for its users. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c7d8db4477e636adb5e297632eac343a41f2faa87183cf32befb5909a1991c24/16-Assumptions.png" data-mid="145731532" border="0" src="https://freight.cargo.site/w/1000/i/c7d8db4477e636adb5e297632eac343a41f2faa87183cf32befb5909a1991c24/16-Assumptions.png" /> Comparative &amp; Competitive Analysis We researched companies which were already using a similar dashboard design to our client, as well as companies that had some automation without a dashboard. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6010a37cb7b322102dee36430d00f5555f359607d8cf6f6a4e78c3c56b87c45d/17-Competitive-Analysis.png" data-mid="145294898" border="0" src="https://freight.cargo.site/w/1000/i/6010a37cb7b322102dee36430d00f5555f359607d8cf6f6a4e78c3c56b87c45d/17-Competitive-Analysis.png" /> Competitive Analysis <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d8de66d3a589eac15d0481ada37422bff5d891a2422847f07ab574dbb851cf08/18-Competitive.png" data-mid="145295008" border="0" src="https://freight.cargo.site/w/1000/i/d8de66d3a589eac15d0481ada37422bff5d891a2422847f07ab574dbb851cf08/18-Competitive.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c8586d0f40f6e2329d1c76c1175f6f8493f16289009407de7bc4a9118f74ee7c/19-Competitive.png" data-mid="145295009" border="0" src="https://freight.cargo.site/w/1000/i/c8586d0f40f6e2329d1c76c1175f6f8493f16289009407de7bc4a9118f74ee7c/19-Competitive.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/402e94b6b38844e464112307aed65830fdc9b8a05bf30310e568dca05fd3d473/20-Competitive.png" data-mid="145295011" border="0" src="https://freight.cargo.site/w/1000/i/402e94b6b38844e464112307aed65830fdc9b8a05bf30310e568dca05fd3d473/20-Competitive.png" /> Comparative Analysis <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/320e6cd91d6bad9ed94693ad4598478a8be9b78ac434016b2c9feb64d6f444da/21-Comparative.png" data-mid="145295012" border="0" src="https://freight.cargo.site/w/1000/i/320e6cd91d6bad9ed94693ad4598478a8be9b78ac434016b2c9feb64d6f444da/21-Comparative.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d764f80a96ce4874529f1cb1c90b0875fddba8b4dd3ea544108d009f6102525e/22-Comparative.png" data-mid="145295013" border="0" src="https://freight.cargo.site/w/1000/i/d764f80a96ce4874529f1cb1c90b0875fddba8b4dd3ea544108d009f6102525e/22-Comparative.png" /> We noticed that there were 2 different kinds of automation representations. One was a user flow style that resembled a flowchart, and the other was a sentenced-style workflow. Both methods are easy to understand and did not require extensive training to use. When we brought our findings to the client, they decided on the journey flow style as they found it easier and clearer to use. Personas <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dfc8ca7f600cc7ba6c14a1286190793717d28f3ead12222f0f040dd621470324/Persona-1.png" data-mid="145731879" border="0" src="https://freight.cargo.site/w/1000/i/dfc8ca7f600cc7ba6c14a1286190793717d28f3ead12222f0f040dd621470324/Persona-1.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5211486977986d99e89e3c8fc12e4a22921a55634917bc06f676bea970dff1b3/Persona-2.png" data-mid="145731880" border="0" src="https://freight.cargo.site/w/1000/i/5211486977986d99e89e3c8fc12e4a22921a55634917bc06f676bea970dff1b3/Persona-2.png" /> The team worked on some initial sketches, and conducted a design studio with our clients to understand what were potential ideas and limitations that they had in creating the interface for the automation. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/db312eba6e44f98608d2fc3766ea89d2ef814ba2d23979188a1a45610ba683c8/Initial-Wireframing---Design-Studio.png" data-mid="145808433" border="0" src="https://freight.cargo.site/w/1000/i/db312eba6e44f98608d2fc3766ea89d2ef814ba2d23979188a1a45610ba683c8/Initial-Wireframing---Design-Studio.png" /><img width="2240" height="1094" width_o="2240" height_o="1094" data-src="https://freight.cargo.site/t/original/i/ffde716888792c68b6a04e0ef983dd6c2bea2de47269542d674778cf88c03ce8/ideation1.jpg" data-mid="150598188" border="0" src="https://freight.cargo.site/w/1000/i/ffde716888792c68b6a04e0ef983dd6c2bea2de47269542d674778cf88c03ce8/ideation1.jpg" /><img width="2240" height="1094" width_o="2240" height_o="1094" data-src="https://freight.cargo.site/t/original/i/3278edfe1baa00c4172a4bd8f08cd73138acc90041740fa22c8206b9f5aec431/ideation2.jpg" data-mid="150598187" border="0" src="https://freight.cargo.site/w/1000/i/3278edfe1baa00c4172a4bd8f08cd73138acc90041740fa22c8206b9f5aec431/ideation2.jpg" />From there, we conducted a voting on which design concepts were the more successful and proceedeed to lo-fi wireframing. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ed5ce8a9dc6796f95faa2d981b88e8c3ccff921b7b9be334e190aae11a3af9b9/Lo-Fi-Wireframing---P1.png" data-mid="145808439" border="0" src="https://freight.cargo.site/w/1000/i/ed5ce8a9dc6796f95faa2d981b88e8c3ccff921b7b9be334e190aae11a3af9b9/Lo-Fi-Wireframing---P1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4b2e6ff3aa0156538f30104ecd04d5b6a97c13e05a80623fc1c7e1ba5192bd5d/Lo-Fi-Wireframing---P2.png" data-mid="145808441" border="0" src="https://freight.cargo.site/w/1000/i/4b2e6ff3aa0156538f30104ecd04d5b6a97c13e05a80623fc1c7e1ba5192bd5d/Lo-Fi-Wireframing---P2.png" /> <img width="2244" height="1048" width_o="2244" height_o="1048" data-src="https://freight.cargo.site/t/original/i/34a9127abb5ea97cbb140f3ce3547ec689be04b31e7043fc38fcd4295009bf94/wireframe1.jpg" data-mid="150598186" border="0" src="https://freight.cargo.site/w/1000/i/34a9127abb5ea97cbb140f3ce3547ec689be04b31e7043fc38fcd4295009bf94/wireframe1.jpg" /> During our presentation of the lo-fi wireframe to the client, they pointed out some issues they felt needed to be addressed. The main issue was that the workflow was too limited, and was not open-ended enough for their users. Thus, we had to go back to the drawing board that allowed users to use the automation tools with less limitations. Sketching Iteration <img width="2244" height="767" width_o="2244" height_o="767" data-src="https://freight.cargo.site/t/original/i/44fdf832fe78a024c6f68fa88c1422abe94f7fc4c690752b748282846e3bdee3/wireframe2.jpg" data-mid="150598185" border="0" src="https://freight.cargo.site/w/1000/i/44fdf832fe78a024c6f68fa88c1422abe94f7fc4c690752b748282846e3bdee3/wireframe2.jpg" /> From there, we had another presentation which the client was satisfied with, and we moved to 2nd iteration of the lo-fi wireframe. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/988905cf9aac7e3bd7d91df3ae8bd920d7d52eb237cd5f3d317f83bd269c30a7/Lo-Fi-Wireframing---Iteration-2-P3.png" data-mid="145808435" border="0" src="https://freight.cargo.site/w/1000/i/988905cf9aac7e3bd7d91df3ae8bd920d7d52eb237cd5f3d317f83bd269c30a7/Lo-Fi-Wireframing---Iteration-2-P3.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d2d01f6f21751672176589da7a404e4d136ef73285ef1c5b4df2af6e24bdd08a/Lo-Fi-Wireframing---Iteration-2-P4.png" data-mid="145808437" border="0" src="https://freight.cargo.site/w/1000/i/d2d01f6f21751672176589da7a404e4d136ef73285ef1c5b4df2af6e24bdd08a/Lo-Fi-Wireframing---Iteration-2-P4.png" /> Low-fi Wireframe 02 <img width="2238" height="1058" width_o="2238" height_o="1058" data-src="https://freight.cargo.site/t/original/i/ce075270346689f674cba83c2fa185bc719929ca5104ce675c47a6155d0f7850/wireframe3.jpg" data-mid="150598184" border="0" src="https://freight.cargo.site/w/1000/i/ce075270346689f674cba83c2fa185bc719929ca5104ce675c47a6155d0f7850/wireframe3.jpg" /> Final prototype<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f3e6034ae6cbf9a9bc6b064b38a31c4873e95123adb97eb7b692c27db7e874a5/26-Final-Prototype.png" data-mid="145743670" border="0" src="https://freight.cargo.site/w/1000/i/f3e6034ae6cbf9a9bc6b064b38a31c4873e95123adb97eb7b692c27db7e874a5/26-Final-Prototype.png" /><img width="2100" height="1148" width_o="2100" height_o="1148" data-src="https://freight.cargo.site/t/original/i/df77623696b77c17b5f65714e86dd837de0fa2c255fa15616878342e8de2dc50/prototype4.jpg" data-mid="150598183" border="0" src="https://freight.cargo.site/w/1000/i/df77623696b77c17b5f65714e86dd837de0fa2c255fa15616878342e8de2dc50/prototype4.jpg" />In this section, I will explain the automation process and flow that my teammates and I came up with after our ideation and sketching process.<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fa62d2dafe8b56c16d375192245d3ccbf8f4e80ffbdcfa525fb6397b7587a7c1/27-Quick-Overview-of-Final-Prototype.png" data-mid="145743496" border="0" alt="Automation dashboard with option between list or thumbnail display" data-caption="Automation dashboard with option between list or thumbnail display" src="https://freight.cargo.site/w/1000/i/fa62d2dafe8b56c16d375192245d3ccbf8f4e80ffbdcfa525fb6397b7587a7c1/27-Quick-Overview-of-Final-Prototype.png" />The above image is the automation dashboard, with options between a list or thumbnail display. There is also a search bar, when there are many different automation workflows to look through. Workflows can also be toggled to be active/inactive. Clicking on the “New Workflow” button at the top leads to the following page shown below. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f41715d775a8c4d198de7153f31d009295bc32a0fe120614480905d1d7ecb89b/28-Quick-Overview-of-Final-Prototype.png" data-mid="145743497" border="0" alt="Large banner to create custom workflow. Templates below." data-caption="Large banner to create custom workflow. Templates below." src="https://freight.cargo.site/w/1000/i/f41715d775a8c4d198de7153f31d009295bc32a0fe120614480905d1d7ecb89b/28-Quick-Overview-of-Final-Prototype.png" />A large banner is placed at the top of the page to create custom workflows, while popular pre-configured templates are found below the banner. When creating a workflow, triggers and actions are two different ways to form rules in automation. At the start of any workflow, the user can choose between a trigger or an action. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cfcb5d062e3e75afeeec2407fbb87017f6c3031e6d143310848f9d60a5cd4087/29-Trigger---Action-Toolkit.png" data-mid="145743498" border="0" alt="When creating a workflow, triggers and actions are two different ways to form rules in automation. Here, automation rules can be set with Status Is " data-caption="When creating a workflow, triggers and actions are two different ways to form rules in automation. Here, automation rules can be set with Status Is " src="https://freight.cargo.site/w/1000/i/cfcb5d062e3e75afeeec2407fbb87017f6c3031e6d143310848f9d60a5cd4087/29-Trigger---Action-Toolkit.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9550a219f4f9e679b24bb638b2dc65796927d8deafdb8ca198f5628af854b848/30-Trigger---Action-Toolkit.png" data-mid="145743499" border="0" src="https://freight.cargo.site/w/1000/i/9550a219f4f9e679b24bb638b2dc65796927d8deafdb8ca198f5628af854b848/30-Trigger---Action-Toolkit.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/43f4a1b9396573e167e9f6ee5b21a95007175cb959fb4b0d4a37a502071dacf0/31-Trigger---Action-Toolkit.png" data-mid="145743500" border="0" src="https://freight.cargo.site/w/1000/i/43f4a1b9396573e167e9f6ee5b21a95007175cb959fb4b0d4a37a502071dacf0/31-Trigger---Action-Toolkit.png" /> On this slideshow above, the various rules are on display. In the trigger menu, the items are as follows: “Date”, affecting when an automation will trigger.“Status is”, to trigger when a status of an item or tenant changes. “Item Created”,&nbsp; to trigger when an asset or task is created.“Frequency/Recurrence”, a rule that allows a process to be repeated at set intervals.“3rd Party Integration”, pertaining to tasks that involve external applications. In the action meny, the items are as follows: “Communication Channel”, to send a notice/message to any tenants or users.“File Export”, to export any invoices or document. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a178fda47680dfa55c3ca18a6a6a4130356190b32b862987074c151d6683cb97/32-Automation-Workspace.png" data-mid="145743501" border="0" src="https://freight.cargo.site/w/1000/i/a178fda47680dfa55c3ca18a6a6a4130356190b32b862987074c151d6683cb97/32-Automation-Workspace.png" /> To start, the user clicks on the green button as shown above. This will open up an overlay that displays the triggers available. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/441e1d0ee3f18130da2e109addc176ee102cb92b19d18985052f7d7a9d3d44b3/33-Automation-Workspace.png" data-mid="145743495" border="0" src="https://freight.cargo.site/w/1000/i/441e1d0ee3f18130da2e109addc176ee102cb92b19d18985052f7d7a9d3d44b3/33-Automation-Workspace.png" /> After setting the trigger, what follows are 2 options:&nbsp;Choosing either another trigger to further specify/limit when the automation occurs, or,&nbsp;Choosing an action to be performed after the triggers chosen are met. Based on the various user stories that we had, we were able to perform each task using the triggeers and actions. Of course, additional user stories could necessitate more triggers or actions.To get an overarching look at what our automation system could do, I created a user flow based on all the user stories we had planned for, shown below.<img width="4523" height="1801" width_o="4523" height_o="1801" data-src="https://freight.cargo.site/t/original/i/ff8712f4211a15031c207c7a4b38aab818ed94e47d12b575a41f03eeaf4735cd/Group-238.png" data-mid="145743387" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/ff8712f4211a15031c207c7a4b38aab818ed94e47d12b575a41f03eeaf4735cd/Group-238.png" /> Final Deliverables In our last presentation with the client, they were impressed with the progress we had achieved and happy with ideas we had generated for a possible automation workflow. We exported the final designs and workflows we had created to our clients. This included all the research findings we had gather throughout the project, which could help them shape their following iteration of their automation module. Reflections and Next StepsConstraints and concerns Whatever concept we had would still require it to be actually developed and tested with users. Because of limitations in our technical mockup, we could not created a truly free-form and open-ended automation for live testing. Thus, without further testing, it remains to be seen how feasible our solutions really are.No expert experience with automation workflows lead to assumptions being made on best practices. Again, this points to the need for a live, workable version to be tested.Limited user testing due to a lack of participation from operations and property managers that were using the product. Next StepsThe actual development of the module would reveal how useable and practical our concept is. Also, further user research with operations managers and propeerty managers would need to be conducted to confirm assumptions that are currently held in what is vital for users of the PropTech product. https://victorgoh.co/VISA-Online-Safety-Tips Wed, 23 Mar 2022 15:50:16 +0000 Victor Goh https://victorgoh.co/VISA-Online-Safety-Tips VISA Online Safety Tips 2021/2022 Quick and snappy videos that convey the importance of online safety for the holiday periods where shopping is at an all-time high. I've been doing these series of videos since 2019, and these are the latest iteration with VISA's new brand visuals for year end holidays of 2021 and CNY period of 2022. VISA 2021 Holiday Shopping Safety Animation VISA 2022 CNY Animation Client – VISA Role – Motion Design https://victorgoh.co/Prudential-Paynow-Campaign Sun, 13 Mar 2022 13:06:02 +0000 Victor Goh https://victorgoh.co/Prudential-Paynow-Campaign Prudential Paynow Campaign Prudential wants to let its users know that they can now receive their policy payouts using Paynow. <img width="631" height="415" width_o="631" height_o="415" data-src="https://freight.cargo.site/t/original/i/d9bb71192414fb84d6be4e9fbfa1a4da70b042823fd7ed1b8d2686321a0292e8/Snail_2.png" data-mid="137317085" border="0" src="https://freight.cargo.site/w/631/i/d9bb71192414fb84d6be4e9fbfa1a4da70b042823fd7ed1b8d2686321a0292e8/Snail_2.png" /> This is one of the sillier animations I've done, with a snail moving slowly across the screen to illustrate the point that the current way is just way too slow. Client – Prudential Role – Motion Design, Storyboard and Illustration https://victorgoh.co/Prudential-2020-Sustainability-Report Sun, 13 Mar 2022 10:20:03 +0000 Victor Goh https://victorgoh.co/Prudential-2020-Sustainability-Report Prudential 2020 Sustainability Report An animation for Prudential that goes through the various efforts taken to make health and financial security accessible, stewarding the human impacts of climate change, and building social capital. Client – Prudential Singapore Role – Motion Design, Storyboard and Illustration https://victorgoh.co/VISA-2020-Safety-Tips Sun, 13 Mar 2022 13:26:23 +0000 Victor Goh https://victorgoh.co/VISA-2020-Safety-Tips VISA 2020 Safety Tips When the pandemic hit without a warning, all video shoots were cancelled and many clients were scrambling to push out content that could still reach viewers. This series of light hearted videos were conceptualised and executed during the initial months of the pandemic to continue pushing out new communications from VISA despite the new restrictions. VISA WFH Tips VISA Click to Pay VISA Online Shopping Tips - Do's &amp; Don'ts Client – VISA Role – Motion Design, Illustrator https://victorgoh.co/SATS-Onboard-Retail Sun, 13 Mar 2022 10:42:01 +0000 Victor Goh https://victorgoh.co/SATS-Onboard-Retail SATS Onboard Retail I was hired as a freelance animator by creative agency Yellow Octopus to animate a video for SATS. One constraint of the video was that it had no voiceover, so the content had to be communicated through visuals and text only. This made the video quite long as most of scenes had to be held on screen long enough for text to be read, but it was my first time having to work around this constraint so I learned how to better pace my animation. Client – SATS Role – Motion Design, Sound effects https://victorgoh.co/NVPC-Futures-of-Giving Fri, 13 Apr 2018 10:54:21 +0000 Victor Goh https://victorgoh.co/NVPC-Futures-of-Giving Futures of Giving The coming decades will see a sharp rise in elderly citizens, and the possibilities in technology may be able to assist this problem. NVPC came to Big Red Button to create a video exploring a future where technology could assist a new generation to consider the choice of volunteering to help the elderly and seeing these seniors in a new light. Client – NVPCRole&nbsp;– Motion Graphics Production – Big Red Button